Supernova
A product idea created based on my passion for singing.
What is Supernova?
A singing platform designed for artists aspired to become the next big star.
Think e-sports for singing.
The Problem
Path to stardom is unclear, difficult, and often blocked by limited opportunities.
Methods and tools for learning and improving how to sing not easily accessible or helpful.
Unsure how to get better other than spending more time, which is inefficient, slow, and may lead to more harm than good.
The Addressable Market
Supernova is for anybody that enjoys music or singing, which is pretty inclusive. However, the market most primed for success is China.
“China loves music. Nearly 75% of its 1.3-billion-strong population listens to music regularly”—Quartz Media
“Music spending is expected to reach $56 trillion over the next decade.”—Nielsen Music 360 China Report
Total Addressable Market in China
Sources: Nielsen Music 360 China Report & Quartz Media
Target Personas
Age ∙ 10’s-40’s
Mindset ∙ Serious about singing
Mode of Singing ∙ Likes to perform and compete
Primary Painpoint ∙ Path forward unclear
Age ∙ 10’s-50’s
Mindset ∙ Sings for fun
Mode of Singing ∙ Goes to karaokes often
Primary Painpoint ∙ Unsure how to get better
Unmet Needs
Singing is a way of life in China and thats no surprise. Whats astonishing, however, is the glaring amount of unmet needs surrounding it.
Being able to sing whenever is great, but that barely scratches the surface of what is truly desired. After all singing a lot has nothing to do with being good at it.
Supernova solves painpoints by providing:
Dean Wang, Kryalie, IM EVIE
Product Design
A full product roadmap of features have been thought through and designed.
This section highlights 2 select MVP features
Voice Typing
One of the biggest mistakes almost all singers commit at one stage is picking songs that are not suited for them.
Have you ever wondered why there are certain songs you can't sing? Or how sometimes you sound amazing singing one song only to sound terrible on the next one?
The voice typing feature solves this by:
Test for your vocal range in seconds
See your full vocal range (low—a2, high—a4, falsetto—c5) translated to your personal voice type (baritone)
Pick songs that fit your range!
Cue Notes
Singing as a craft requires a lot of focus and attention to details—when should you use your chest voice vs head voice vs falsetto? For a lot of enthusiasts, the added layer of stress and nervousness when singing in front of others can quickly become overwhelming.
Similar to how professional musicians annotate their sheet music to remind themselves of potential pitfalls, users in Supernova can annotate their lyrics and personalize every song to match their singing style.
Need to remind yourself to take a breath before a certain part? Or make sure to sing a certain note in falsetto before dropping back down a register? You can do all that simply by marking up the lyrics.
Example of annotated sheet musicSource: Douglas Niedt
Training mode UI with Cue Notes off
Highlight lyrics and annotate in any hints or reminders
See your Cue Notes in action while you sing and never miss a beat again
App Experience
The app experience is built around 4 core modes: train, KTV, perform, and compete.
Compete will be the users’ ultimate goal, where winning is their path to stardom.
The other 3 modes, train, KTV, and perform are in place to effectively help users develop and improve—gettting them to the point where they feel they are ready to compete.
Losing is not the end either. The user can simply go back to any of the other modes to practice until they are ready for another shot.
Modes
Non-linear UX caters to users of all singing levels
Full Journey
Want to See More?
A lot more work has been put into this including additional UI/UX, brand design competitive landscape, revenue model, user acquisition, go-to-market, and more.
Don't hesitate to reach out if you want to see more